TeamRunnerRocky discovers ANYTIME FITNESS’ secret to exponential growth (not just muscles but in business too) from Anytime Fitness CEO Maurice Levine

October 17, 2017.  Anytime Fitness, the world’s number one, largest, and fastest-growing fitness franchise has opened the doors to its 50th branch in Glorietta, Makati, in the Philippines. The brand is recognized by Entrepreneur magazine as the world’s top global franchise in 2015 and 2016, as well as the International Franchise of the Year by Franchise License Asia three years in a row.

(From left to right) Billie Pech, Director of Glorietta 5 Branch; Michael Pineda, Director of Glorietta 5 Branch; Mainard Sahagun, Multiple Club Franchisee; Maurice Levine, Anytime Fitness Asia CEO; Rey Bolivar, Anytime Fitness Asia COO

“We are thrilled to replicate our global success in a country like the Philippines, where the hunger for health is growing. Our franchise system has allowed Anytime Fitness to support local communities’ increasing need for safe, secure, and welcoming environments for Filipinos access to get to a healthier place. We are honored to have franchisees who are just as committed to providing our members with the tools to help them reach their goals as we are,” says Anytime Fitness Asia CEO and Master Franchisee Maurice Levine.


In less than three years since Anytime Fitness opened its first gym at Pioneer Center, Pasig City in 2014, the chain has branched out beyond Metro Manila to Laguna, Pampanga, Baguio, Cavite, Cebu, and Davao. With strong year-on-year growth of almost 250%, Anytime Fitness Philippines joins the ranks of over 3,000 gyms in 25 countries servicing over 2.5 million members annually.


What’s the secret to their success?

“Anytime Fitness empowers our franchisees through our 4 Ps: People, Purpose, Profit, and Play. Our people – from the members to the staff – are at the core of our business. Their goal of a healthier place, is our shared goal, and we all have fun reaching it,” Levine explains.

“There is no pressure to lift heavy weights or look like a model, and our team truly cares about each member that goes through our doors. Our facilities – open 24/7, secure, and world-class – that’s what inspires people to enter. But it’s our people, our culture, our environment that makes members stay.”
With each membership opening the door to every other Anytime Fitness around the world, the brand has a unique global reciprocity that allows members to work out not just anytime, but anywhere as well. “The Glorietta branch, just like most of our gyms, are located in communities within 1-3 kilometers of where people work, play, and live. We look forward to further growth in the Philippines, in Asia, and around the world, and we invite everyone to get to a healthier place with us,” Levine states.

For more information on memberships and franchise opportunities, visit www.anytimefitness.ph and follow Anytime Fitness Philippines online at https://www.facebook.com/AnytimeFitnessPhilippines/.